The grocery survival guide

Published on 12 June 2026 at 09:00

Let’s be honest. A trip to the supermarket is never just a practical errand. It is a psychological experiment, a tactical mission, and sometimes a full-blown test of human optimism. And two things prove this every single time. We always pick the wrong queue.
And we always try to carry all the groceries in one heroic, slightly unhinged trip. Let’s take a closer look at this very specific kind of everyday chaos.

The great queue illusion

You know the moment. You stand there, trolley or basket in hand, doing what feels like a professional analysis of human movement.

Queue 1: small basket, one elderly person slowly counting coins like they are ancient relics.

Queue 2: medium chaos. A trolley that looks normal until you realise it is secretly filled with items that will require “price checking”.

Queue 3: promising. A full trolley, yes, but everything looks big and scan friendly. You feel it in your bones. This is the one.

You commit.

And then reality immediately laughs at you.

The person in front of you suddenly remembers they need cigarettes. Then a lottery ticket. Then they want to swap a bottle of wine because “actually I think I’ll take the other one”.

Meanwhile the cashier and the customer in front fall into what can only be described as a long lost reunion. Somewhere between scanning bread and scanning apples, they are suddenly discussing holidays, children, and a vacation from 2009.

You start shifting your weight. Then shifting your soul.

Because the queue next to you is moving like a dream. People are scanning, paying, smiling, leaving. Living their best lives. Meanwhile you are watching someone in your lane hold up a single red pepper because it refuses to be recognised by the system.

And here is the twist.

It is not bad luck. Not really.

It is your brain.

We remember the disasters. The slow queues become emotional landmarks. The one time you picked the fastest queue? Gone. Deleted. Not stored in the memory archive.

But the time someone in front of you decided to unpack their entire emotional biography at the checkout? That lives forever.

The grocery marathon delusion

Then comes phase two of the supermarket experience.

You are home. The bags are in the car, or on your bike, or somehow distributed in a way that suggests you may have overestimated your physical capacity.

A reasonable person would think: I will make two trips.

A normal person would think: I will make two trips and keep my dignity intact.

But no.

You decide to become a symbol.

A grocery warrior. A carrier of destiny. A person who refuses to be defeated by plastic handles.

Because somewhere deep inside, making a second trip feels like failure. Not logistical failure. Emotional failure. Like the universe will somehow deduct points from your life score.

And also, what if the neighbours see you? What if they realise you are not, in fact, a perfectly efficient machine but a human being with limits?

So you begin the mission.

Five bags in one hand. Three in the other. A bag of potatoes wedged under your arm like you are protecting a very valuable hostage. Toilet paper balanced somewhere between confidence and chaos.

For a brief moment, you feel powerful.

Then you reach your front door.

And reality delivers its final boss level.

The keys are in your pocket.

Which is now located in a dimension you can no longer access because your arms have entered a state of temporary paralysis.

You try the classic manoeuvre. The knee support. The hip shift. The door handle attempt using an elbow that has lost all belief in your decisions.

A bag starts sliding. Slowly. Quietly. Like it has accepted its fate.

You consider your options.

There are none.

This is a negotiation between you and gravity. And gravity is not in the mood to compromise.

Sometimes you win. You manage to open the door without a full grocery collapse. You feel victorious. Slightly unstable, but victorious.

Most of the time, you do not.

Why do we keep doing this

So what does this say about us?

Honestly, quite a lot.

We are optimists. Slightly delusional, but in a hopeful way. We believe future-us will be stronger, smarter, more coordinated than present-us.

We also dislike admitting defeat, even in the most trivial situations. Carrying groceries in two trips feels like surrender. Choosing a faster queue feels like fate is something we can control if we just look hard enough.

And maybe that is the strange beauty of it.

We keep doing things we know will probably end in mild inconvenience. We keep trusting that this time, the queue will move faster. This time, the bags will somehow carry themselves. This time, physics will be on our side.

They are not.

And yet we try again next week.

Because life is not really about perfect efficiency. It is about small, slightly ridiculous attempts to make things easier while quietly making them harder.

And somehow, that makes it feel very human.

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